Since 1946 | De Marchi Cycling
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De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946
In 1946, at the foothills of the Dolomites, Emilio De Marchi, a cycling team manager, founded the MAGLIFICIO DE MARCHI. Due to the reputation gained for innovation, ingenious construction and excellence - quality merino wool - De Marchi cycling garments were worn by some of the most famous Italian and International professional cyclists: Fausto Coppi, Gino Bartali, Luison Bobet, Eddy Merckx, Felice Gimondi, Francesco Moser, Beppe Saronni, Marino Basso, just to name a few. Today De Marchi is a renowned premium Italian heritage brand.

1946

De Marchi develops the first cycling jerseys made with circular knitting technique, more comfortable than those cut & sewn.

1948

Fiorenzo Magni wins the Giro d' Italia with a Wilier Triestina bicycle made by De Marchi.

1949

Fiorenzo Magni wins his first out of three Tour des Flandres in a De Marchi jersey, quickly earning the nickname "Lion of Flanders".

1950

Antonio Bevilacqua, nicknamed "labròn" vins his first World Track Championship in Rocourt.

1951

Louison Bobet wins the Milano-Sanremo with a De Marchi jersey and suggests Emilio De Marchi to start using zippers instead of buttons.

1953

Fausto Coppi wins the World Cycling Championships in Lugano and wears a rainbow jersey, handmade for him by Emilio’s daughter, Elda De Marchi.

1954

Fiorenzo Magni wins the Italian Cycling Championships for the second time wearing a De Marchi jersey with a zipped collar instead of a traditional buttoned one.

1960

Gastone Nencini wins the Tour de France with a De Marchi jersey.

1963

Emilio De Marchi launches the first buckskin chamois that are softer than the previous ones made of sheepskin.

1964

Mario Zanin, a total outsider riding for U.C. Vittorio Veneto, wins the Tokyo Cycling Olympics in a De Marchi jersey.

1977

Francesco Moser wins the World Cycling Championships in San Cristobal wearing the iconic De Marchi "ITALIA" track jacket for the first time.

1978

Francesco Moser wins the Paris-Roubaix with a Sanson team cap made by De Marchi.

1980

Moreno Argentin wins the Italian Amateur Cycling Championships riding for U.C. San Giacomo in De Marchi apparel.

1986

Moreno Argentin wins the professional Cycling World Championships in Colorado Springs wearing De Marchi.

1990

De Marchi files a patent for "Soft-Gel", the first high-tech, heat molded chamois with "VettaGel".

1991

Ruthie Matthes of Team Ritchy in De Marchi apparel wins the Mountain Biking World Championships held at “il Ciocco”.

1992

De Marchi files a patent for the first air-inflatable "Air Control" chamois.

1993

The first "magliavento" ("wind-jersey") with a Windstopper front panel is made famous by Henrik Djernis of team Ritchey, winning his second out of three consecutive World Mountain Biking Championships in Bromont.

1996

Nicolas Vouilloz becomes a legend by winning the World Downhill Championships, his second in a series of ten out of eleven total participations and makes it to the Guinness Book of World Records wearing a De Marchi jersey.

1999

De Marchi develops the first "Contour", 3D-designed cycling shorts in history with curved panels.

2000

De Marchi files a patent for the first elastic chamois that will soon become a world standard.

2001

De Marchi develops the first ever "U-fit" seamless short.

2005

De Marchi develops the first "Contour Racing" chamois that is welded directly into the shorts.

2007

De Marchi develops the first ever "endurance" chamois thanks to 3D shaping combined with a mix of high-density foams that drastically reduce genital compression and improve blood flow.

2012

De Marchi develops "Perfecto", the first cycling shorts with a revolutionary anatomic shaping which targets individual muscle groups involved in the pedaling movement.

2016

De Marchi turns 70 and is the oldest cycling clothing brand on the market.