De Marchi is offering a series of Exclusive Reissues of some of the most iconic jerseys of all time. And for the first time in the world of sport, each jersey will come with an exclusive Digital Twin that guarantees authenticity of the replica and can also be used in digital environments such as video games, cycling platforms, avatars and VR.
FAUSTO COPPI 1953 ROAD WORLD CHAMPIONSHIP JERSEY
Il Campionissimo, Fausto Coppi, won the World Champion jersey in 1953 and wore the beautiful ''rainbow'' jersey donated by Elda De Marchi to celebrate his victory at the Road World Championships in Lugano, Switzerland. The one-of-a-kind reissue was auctioned for $10,500 after launching at Eurobike 2019.
OLD SCHOOL REPLICAS. NEW SCHOOL FEATURES.
LIMITED EDITION PHYSICAL JERSEY + EXCLUSIVE DIGITAL TWIN
ICONIC JERSEYS WORN BY ICONIC CYCLISTS. RECREATED EXACTLY AS THE ORIGINALS.
Made with the same materials, the same machinery and to the same specifications, these limited edition replica jerseys are the closest you can get to owning the original.
Each unique jersey in the collection has a limited print run, beginning with the 1953 Fausto Coppi World Championship Jersey of which only one (1) replica was created. The next series commemorates the cyclists on the 1953 Italy Road Championship Team, and only fifty-three (53) replicas will be created. Every jersey comes with an official certificate of authenticity and exclusive Digital Twin.
A VIRTUAL JERSEY YOU CAN BRING WITH YOU TO THE DIGITAL FRONTIER.
Through an exclusive collaboration with BlockStar and using IBM Blockchain, De Marchi is releasing the world's First Digital Authentic Goods™ (DAG), unique digital assets that guarantee the authenticity of the limited edition replica and allow you to own an exclusive, limited edition Digital Twin of the original physical jersey. The Digital Twin lets you gain access to a whole new digital world, including usage in digital environments and sharing on social media.
- Realistic virtual rendering that can be viewed 360 degrees and in 3D - Limited edition digital collectible - Verifies the authenticity of the physical version - Wear the jersey on your favorite avatar, in your favorite cycling game, or VR
THE DE MARCHI AUTHENTICATOR APP
Each jersey is certified authentic and is digitally guaranteed and protected through our Authenticator App. Simply scan the jersey with your mobile phone and the app will verify when it was created and when it left our factory. Say goodbye to cheap counterfeits and knockoffs.
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