De Marchi, tradition and evolution in cycling apparel since 1946

Our history

Born in Italy, 1946, De Marchi is the oldest-established cycling apparel brand in the business. Continuously running under the same ownership for over 75 years, De Marchi has contributed like no others to the technical evolution and the definition of a modern cycling aesthetic.

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Paris-roubaix: the hell of the North

“It’s a shitty race! We ride like animals, we don’t even have the time to take a piss so we piss in our shorts. You’re riding in mud like this,…

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The Journal

What the tech: the WindJersey, born here.

What the tech: the WindJersey, born here.

The year was 1990 when W.L. Gore Italy first approached De Marchi to discuss sublimation printing on Gore-Tex fabric. At the time the President of Gore Italy was Riccardo Palese, a former cyclist who used to ride in De Marchi back then....

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Nature’s way: the case for silk in cycling.

Nature’s way: the case for silk in cycling.

First there was chaos. After the invention of the first mechanically propelled bicycle in 1939, the first bicycle race known apparently took place in 1886. Cycling then became an Olympic sport since the first modern edition, in 1896. Being...

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Giordano Cottur: local hero

Giordano Cottur: local hero

76 years ago the first post-war Giro was one to remember.  It’s June 30, 1946 and what seemed to be a quiet, flat stage from Rovigo to Trieste would become an historic moment in Italy’s iron curtain’s border town. Giordano Cottur, l...

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