De Marchi, tradition and evolution in cycling apparel since 1946

Our history

Born in Italy, 1946, De Marchi is the oldest-established cycling apparel brand in the business. Continuously running under the same ownership for over 75 years, De Marchi has contributed like no others to the technical evolution and the definition of a modern cycling aesthetic.

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Paris-roubaix: the hell of the North

“It’s a shitty race! We ride like animals, we don’t even have the time to take a piss so we piss in our shorts. You’re riding in mud like this,…

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The Journal

Giordano Cottur: local hero

Giordano Cottur: local hero

76 years ago the first post-war Giro was one to remember.  It’s June 30th, 1946 and what seemed to be a quiet, flat stage from Rovigo to Trieste would become an historic moment in Italy’s iron curtain’s border town. Giordano Cot...

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Kubler, Koblet: birth of cool at the 1954 Giro.

Kubler, Koblet: birth of cool at the 1954 Giro.

Two figures who contributed significantly to establishing a golden age of style in cycling, aside from the immortal Coppi and Fiorenzo Magni (above all for his exquisite courtesy), were undoubtedly two Swiss riders: Ferdinand Kubler and Hu...

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The real Balmamion

The real Balmamion

Exactly 50 years ago the “Eagle of the Canavese” won his first Giro d’Italia in a De Marchi jersey. Here’s the real story about his name. Born in Nole Canavese, near Turin, on January 11, 1940, Franco Balma Mion is one of the to...

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