Since 1946 | De Marchi Cycling
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

Emilio De Marchi is born in San Fior, Italy, on July 7.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

The "Maglificio Sportivo De Marchi", a sports hosiery shop is established in the nearby city of Conegliano to cater hand-made apparel to the local sports community.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

Fiorenzo Magni wins his first Giro d'Italia on a Wilier Triestina jersey made by De Marchi.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

Louison Bobet wins the Milano-Sanremo wearing a Bottecchia jersey made by De Marchi. At the podium he suggests Emilio De Marchi to think about changing buttons for zippers on cycling jerseys.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

Fausto Coppi wins the World Cycling Championships in Lugano and wears a rainbow jersey made by De Marchi.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

Mario Zanin, an amateur from local UC Vittorio Veneto riding in De Marchi clothes wins the Tokyo Cycling Olympics beating a young Eddy Merckx among others at the final sprint.

De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

Francesco Moser, a talented rider for the Sanson Team whose apparel is made by De Marchi, wins the World Road Championship in San Cristobal.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

Moreno Argentin, a local amateur, wins the Italian Championship with UC San Giacomo in De Marchi apparel.

De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

De Marchi files an International patent for "Soft-Gel", the first high-tech, heat molded chamois.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

Ruthie Matthes of Team Ritchy wins the World Cross-Country Mountain Bike Championship in De Marchi clothing.

De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

De Marchi files an International patent for "Air-Control", the first air-inflatable chamois ever.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

De Marchi and Gore jointly develop the first windproof jersey. The "Magliavento", made with a front panel of Windstopper fabric is also worn by Henrik Djernis while winning his second in a row World Mountain Biking Championship out of three total.

De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

Nicholas "Nico" Vouilloz of Team Gt wearing De Marchi wins his first out of ten World Mountain Bike Downhill Championship.

De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

De Marchi develops "Contour", the first 3D-engineered cycling short.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

De Marchi files an international patent for the first elastic chamois ever that will soon become an undisputed industry standard.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

De Marchi develops "U-fit", the first seamless cycling short ever.

De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

De Marchi develops "Contour Racing", the first chamois that is welded directly into the short rather than being stitched.

De Marchi Cycling - Story - 1906
De Marchi Cycling - Abbigliamento da ciclismo italiano dal 1946

De Marchi develops "Perfecto", the first cycling shorts to provide selective compression to specific muscles involved in the pedaling movement.

De Marchi Cycling - Story - 1906