(prices VAT excl.)
(prices VAT incl.)
Emilio De Marchi is born in San Fior, Italy, on July 7.
The "Maglificio Sportivo De Marchi", a sports hosiery shop is established in the nearby city of Conegliano to cater hand-made apparel to the local sports community.
Fiorenzo Magni wins his first Giro d'Italia on a Wilier Triestina jersey made by De Marchi.
Louison Bobet wins the Milano-Sanremo wearing a Bottecchia jersey made by De Marchi. At the podium he suggests Emilio De Marchi to think about changing buttons for zippers on cycling jerseys.
Fausto Coppi wins the World Cycling Championships in Lugano and wears a rainbow jersey made by De Marchi.
Mario Zanin, an amateur from local UC Vittorio Veneto riding in De Marchi clothes wins the Tokyo Cycling Olympics beating a young Eddy Merckx among others at the final sprint.
Francesco Moser, a talented rider for the Sanson Team whose apparel is made by De Marchi, wins the World Road Championship in San Cristobal.
Moreno Argentin, a local amateur, wins the Italian Championship with UC San Giacomo in De Marchi apparel.
De Marchi files an International patent for "Soft-Gel", the first high-tech, heat molded chamois.
Ruthie Matthes of Team Ritchy wins the World Cross-Country Mountain Bike Championship in De Marchi clothing.
De Marchi files an International patent for "Air-Control", the first air-inflatable chamois ever.
De Marchi and Gore jointly develop the first windproof jersey. The "Magliavento", made with a front panel of Windstopper fabric is also worn by Henrik Djernis while winning his second in a row World Mountain Biking Championship out of three total.
Nicholas "Nico" Vouilloz of Team Gt wearing De Marchi wins his first out of ten World Mountain Bike Downhill Championship.
De Marchi develops "Contour", the first 3D-engineered cycling short.
De Marchi files an international patent for the first elastic chamois ever that will soon become an undisputed industry standard.
De Marchi develops "U-fit", the first seamless cycling short ever.
De Marchi develops "Contour Racing", the first chamois that is welded directly into the short rather than being stitched.
De Marchi develops "Perfecto", the first cycling shorts to provide selective compression to specific muscles involved in the pedaling movement.