De Marchi | Italian Cycling Clothing Since 1946 | Bike Wear
De Marchi 1946 - Cycling Clothing
De Marchi Cycling Clothing
NEW ARRIVALS

Italy's finest performance cycling clothing

crafted with the best materials and combining a classic aesthetic with the latest in functionality and design.
Authentic Collection De Marchi Cycling - Italian apparel since 1946
Heritage Collection De Marchi Cycling - Italian apparel since 1946

Cycling apparel as authentic as it gets,

made with natural fibers and traditional techniques on old school machines like back in the day.

De Marchi - Italian Cycling Clothing since 1946

With more than 70 years experience, De Marchi is today the world's oldest cycling clothing company. No other brand has contributed equally to the evolution of cycling clothing, introducing many of the innovations that changed it forever, like the tubular weaving, the zipper use instead of buttons, the first elastic chamois for cycling shorts. It is no coincidence that many of the greatest champions such as Fausto Coppi, Gino Bartali, Louison Bobet and Jacques Anquetil have been wearing cycling clothing from De Marchi.
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BLOG - MAGLIA NERA: THE UNTOLD STORY

It's very far from easy, finishing last. Of course we like to delude ourselves that the last man is some pitiable sporting David, and that may well be true of other sports. This, however, is bike racing, and finishing last has nothing whatsoever to do with losing. On the contrary...
Coppi and Bartali years (or, if you will, the Bartali and Coppi years) finishing last at the Giro was almost as important as finishing first. Post-war Italy was at least two countries in one, and at times the Giro resembled an ideological wrestling match. To be the least fast was to be the most human, and that mattered back then just as it matters today. To the winner the maglia rosa, but cycling was about much more than hearts and flowers. The maglia nera, awarded to the last man in the race, was pregnant not only with symbolism, but with real time consequence. It bestowed fame and something approaching fortune - pane e salame and a life less ordinary. (...)
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De Marchi - Dawn of the Pros

DAWN OF THE PROS - THE EVOLUTION OF STYLE IN CYCLING: 1940-1955

"Dawn of the Pros" is the exclusive De Marchi book dedicated to the history of cycling clothing and the birth of its style codes that happened during the so-called "Golden Age", between approximately 1940 and 1955. Now available online for free consultation, it includes dozens of authentic pictures from the De Marchi Archive.
(...) A cyclist style concept emerged for the first time in the period from 1939 to 1951, despite the impact of World War II, when the world cycling championships were suspended from 1939 to 1945. Certainly, apparel of sorts existed for cyclists before this time, but now an innovative style theory was developing, mostly borrowed from other sectors, which helped to define the cornerstones of modern cycling style. In the preceding period (late nineteenth-early twentieth century), the only apparel available was loosely defined as sportswear, in other words not specific to any sport in particular. (...)
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