De Marchi | Italian Cycling Clothing Since 1946 | Bike Wear
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De Marchi 1946 - Cycling Clothing
De Marchi Cycling Clothing
NEW ARRIVALS

Italy's finest performance cycling clothing

crafted with the best materials and combining a classic aesthetic with the latest in functionality and design.
Authentic Collection De Marchi Cycling - Italian apparel since 1946
Heritage Collection De Marchi Cycling - Italian apparel since 1946

Cycling apparel as authentic as it gets,

made with natural fibers and traditional techniques on old school machines like back in the day.

De Marchi - Italian Cycling Clothing since 1946

With more than 70 years experience, De Marchi is today the world's oldest cycling clothing company. No other brand has contributed equally to the evolution of cycling clothing, introducing many of the innovations that changed it forever, like the tubular weaving, the zipper use instead of buttons, the first elastic chamois for cycling shorts. It is no coincidence that many of the greatest champions such as Fausto Coppi, Gino Bartali, Louison Bobet and Jacques Anquetil have been wearing cycling clothing from De Marchi.
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BLOG: The New De Marchi Performance Collection

De Marchi's new products for Spring 2019 have arrived. From staples like our Classica jersey to innovative new technologies such as Schoeller's C-Change membrane that adapts to changing temperatures, we got something for everything. The highlights of the technical ''Performance''' line are the new Classico Jacket and a restyled Cortina Windjersey (coming soon): both feature a new Schoeller's exclusive laminated C-Change fabric which incorporates a climate-changing windproof and waterproof membrane plus a snagging-resistant outer and lightweight merino next to the skin, in order to deliver second to none performance with our classic De Marchi timeless style. (...)
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De Marchi - Dawn of the Pros

DAWN OF THE PROS - THE EVOLUTION OF STYLE IN CYCLING: 1940-1955

"Dawn of the Pros" is the exclusive De Marchi book dedicated to the history of cycling clothing and the birth of its style codes that happened during the so-called "Golden Age", between approximately 1940 and 1955. Now available online for free consultation, it includes dozens of authentic pictures from the De Marchi Archive.
(...) A cyclist style concept emerged for the first time in the period from 1939 to 1951, despite the impact of World War II, when the world cycling championships were suspended from 1939 to 1945. Certainly, apparel of sorts existed for cyclists before this time, but now an innovative style theory was developing, mostly borrowed from other sectors, which helped to define the cornerstones of modern cycling style. In the preceding period (late nineteenth-early twentieth century), the only apparel available was loosely defined as sportswear, in other words not specific to any sport in particular. (...)
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