De Marchi | Vetements cyclistes italiens depuis 1946 | Home page
De Marchi 1946 - Cycling Clothing
De Marchi Cycling Clothing

Vêtements de cyclisme haute performance

fabriqué avec les meilleurs matériaux disponibles.
Authentic Collection De Marchi Cycling - Italian apparel since 1946
Heritage Collection De Marchi Cycling - Italian apparel since 1946

Vêtements de cyclisme vintage

fabriqué avec des fibres naturelles et des techniques traditionnelles.


Created in 1953 by Elda De Marchi to celebrate one of the most epic of Coppi's victories, the original jersey is now preciously kept at the Ghisallo museum. In honor of ''Il Campionissimo'', Elda De Marchi who is now 88 years old will be creating one - and only one - authentic replica of the most famous cycling jersey ever produced. This jersey, authorized by the Coppi family, will be made to the exact size, color and specifications of the legendary Coppi 1953 World Champion Jersey. And to make this opportunity even more exclusive, De Marchi will bring a modern twist to ensure authenticity: a Digital Twin of the original 1953 jersey worn by Coppi. Through an exclusive collaboration with BlockStar and using IBM Blockchain De Marchi will issue the World's First Digital Authentic Good (DAG) Token. (...)
Venez en savoir plus...

De Marchi - Vêtements de Cyclisme depuis 1946

Savez-vous qu'aujourd'hui De Marchi est la plus anciennes marques de vêtements cyclistes? Savez-vous que la peau de chamois a été inventée par De Marchi? Savez-vous que la plupart des grands champions comme Fausto Coppi, Gino Bartali, Louison Bobet et Jacques Anquetil ont porté des maillots cyclistes faits par De Marchi?
Venez en savoir plus...


It's very far from easy, finishing last. Of course we like to delude ourselves that the last man is some pitiable sporting David, and that may well be true of other sports. This, however, is bike racing, and finishing last has nothing whatsoever to do with losing. On the contrary...
Coppi and Bartali years (or, if you will, the Bartali and Coppi years) finishing last at the Giro was almost as important as finishing first. Post-war Italy was at least two countries in one, and at times the Giro resembled an ideological wrestling match. To be the least fast was to be the most human, and that mattered back then just as it matters today. To the winner the maglia rosa, but cycling was about much more than hearts and flowers. The maglia nera, awarded to the last man in the race, was pregnant not only with symbolism, but with real time consequence. It bestowed fame and something approaching fortune - pane e salame and a life less ordinary. (...)
Venez en savoir plus...
De Marchi - Dawn of the Pros


''Dawn of the Pros''' est le livre exclusif de De Marchi consacré à l'histoire du vêtement cycliste et à la naissance de ses codes de style qui s'est passé pendant le soi-disant ''Age d'or'', entre 1940 et 1955. Maintenant disponible en ligne en consultation gratuite, il comprend des dizaines de photos authentiques de l'archive De Marchi. ''Dawn of the Pros'' est actuellement disponible uniquement en anglais ou en italien